Saving time and money, using price comparison portals also has marketing value for merchants. Through these portals, merchants can attract new customers by offering competitive prices and highlighting their products among others. Therefore, using these portals can be a win-win situation for both customers and merchants. In the following article, find out how these portals work and how to use them for the best shopping experience.

Marketing Value of Price Comparison Portals

In addition to helping merchants attract new customers, price comparison portals also allow merchants to directly compete with other retailers and brands. This is especially important for smaller merchants who may not be able to invest large amounts in advertising and marketing. Through these portals, they can become more visible and reach a wider audience.

Furthermore, using these portals can help merchants monitor the prices of their competitors and adjust their own pricing and marketing strategies to be more competitive. Additionally, merchants can use these portals to obtain feedback on the products and services they offer, which can be useful for improving their business.

On the other hand, customers who use these portals are often price-sensitive, but they can also be sensitive to the quality of products and services. Therefore, merchants who offer competitive prices and high-quality products and services are more likely to attract and retain new customers through these portals.

Discovering New Products and Brands

In addition to helping shoppers save money, price comparison portals can also be useful for discovering new products and brands. Customers can browse a wide selection of products and compare prices from different brands, which can be helpful for finding new options that may not have been previously available.

Furthermore, some price comparison portals offer the option to browse product reviews, allowing customers to get more information about products they want to buy before actually making a purchase. This can help customers make more informed purchasing decisions and reduce the risk of buyer’s remorse.

Another advantage of using price comparison portals is that they can be helpful for finding deals and sales. Customers can browse different options and find the best deal for their budget.

Finally, using price comparison portals can also be useful for faster and more streamlined online shopping. Instead of browsing different websites to purchase the same product, customers can use these portals to compare prices and quickly find the best deal, all in one place.

Top Price Comparison Websites in Various Countries

Some of the most interesting price comparison portals for different countries are:

  • Argentina: Cetrogar, Compumundo, Frávega, Garbarino, MercadoLibre
  • Australia: Compare Club, GetPrice, Lasoo, MyShopping, Shopbot
  • Bosnia and Herzegovina:, KupujemProdajem,,,
  • Brazil: Bondfaro, Buscapé, JáCotei, Zoom, Zoom
  • Canada: Google Shopping, NexTag, PriceGrabber, RedFlagDeals, Shopbot
  • China: Dangdang, Jingdong, Suning, Taobao, Tmall
  • Croatia:, Index Oglasi,,, Njuškalo
  • Finland: CDON, Hintaseuranta, Hintaopas, Pricerunner, Prisjakt
  • France: AchetezFacile, Idealo, Kelkoo, LeGuide, Shopzilla
  • Germany: Check24, Geizhals, Idealo, Sparwelt, Verivox
  • India: CompareRaja, MySmartPrice, Pricebaba, PriceDekho, Smartprix
  • Italy: Idealo, Kelkoo, Prezzo più, Trovaprezzi, Twenga
  • Japan: Amazon Japan, Kakaku, Rakuten, Wowma!, Yahoo! Shopping
  • Mexico: Amazon Mexico, Best Buy Mexico, Linio, MercadoLibre, Walmart Mexico
  • Montenegro:, KupujemProdajem,,,
  • Netherlands:, Kelkoo, Kieskeurig, Prisync,
  • Norway: CDON, Kelkoo, Komplett, Prisguiden, Prisjakt
  • Russia: E-katalog, Goods, Price, Wildberries, Yandex Market
  • Serbia: Akcije i popusti, ePonuda, GroupBuy, KupujemProdajem,
  • Slovenia:,,,, Mali oglasi
  • South Korea: 11st, Auction, Coupang, Gmarket, Interpark
  • Spain: Ciao!, Google Shopping, Idealo, Kelkoo, Twenga
  • Sweden: CDON, Kelkoo, Komplett, Pricerunner, Prisjakt
  • United Kingdom: Compare the Market, GoCompare, Idealo, Kelkoo, PriceRunner
  • USA: Amazon, Google Shopping, NexTag, PriceGrabber, Shopzilla

These portals are based on popularity and user reviews and may vary from country to country.