We bring you a small dictionary of terms that are commonly used in different types of internet marketing. Internet marketing is often referred to as digital marketing.

SEO or Search Engine Optimization are procedures and rules aimed at improving websites for search engines by optimizing content and website structure for relevant keywords and phrases. Websites are optimized during website design and development or on existing pages for search engines such as Google, Yahoo, Bing, etc. to increase the ranked position of the website in search results.

Internet marketing: SEO - Search Engine Optimisation

Pay-Per-Click (PPC) marketing – Payment per click

PPC or Pay-Per-Click is an online advertising model in which advertisers pay each time a user clicks on one of their ads. Payment for clicks that generally lead to your website is made on ads placed through search engines or social media.

Internet marketing - PPC marketing

Content marketing

Content marketing or marketing with content is the creation and publishing of high-quality content with the goal of attracting and retaining a targeted audience on your website, which promotes profitability or brand recognition. The content should be valuable, relevant, and consistent with the publisher’s industry.

Internet marketing - Content marketing - marketing sadrzajem

Social Media Marketing

Social media marketing is a form of marketing where social media platforms are used to promote products or services. It usually involves engaging with a targeted audience in order to achieve a specific goal. The most common social media platforms used for social media marketing include Facebook, Twitter, Instagram, and others.

Internet marketing - social media marketing - marketing drustvenih mreza

E-mail marketing

Email marketing is the use of emails to promote products or services and build relationships with a targeted audience. Personalized messages are sent directly to the email addresses of potential or current customers.

Internet marketing - E-mail marketing

Affiliate marketing

Affiliate marketing is a performance-based marketing in which affiliates are paid for promoting and selling a company’s products or services. Affiliates are website or blog owners who promote your products or services and are typically rewarded with a commission for each sale made.

Intenet marketing - affiliate marketing

Influencer Marketing

Influencer marketing is the use of recommendations and mentions of products or services by influential individuals to promote products or services. These influential individuals usually have a large number of followers on social media.

Internet marketing - Influencer marketing

Video marketing

Video marketing is the use of video content to promote products or services with the aim of reaching a targeted audience.

Internet marketing - vieo marketing

Mobile marketing

Mobile marketing is the use of mobile devices, such as smartphones or tablets, to promote products or services and interact with the target audience.

Internet marketing - mobilni marketing