With your websites, additional marketing solutions are needed to achieve business goals. To attract profitable customers, you need to offer them quality and relevant content by creating well-designed websites and attracting a large number of quality targeted visitors to your websites. We utilize a range of internet marketing methods to assist you in achieving these goals.
Internet Marketing Strategy – The First Step in Internet Marketing
The internet marketing process begins by formulating your business’s internet strategy. In this step, we collaborate with you to identify and define your goals. After defining the goals, we proceed to select appropriate internet marketing channels, create campaigns, and plan activities to help you achieve those goals. Whether you aim to generate more sales inquiries, increase visitor engagement, or attract more visitors to your website, this step is crucial for achieving your objectives.
Internet marketing refers to actions and procedures that bring targeted visitors to your websites or accomplish other marketing objectives such as increasing sales or brand awareness.
More than 80% of internet users choose only those search results that appear on the first page, often in the top one or two positions. If you’re below that, you’re losing potential clients. Strategic actions in internet marketing are necessary to reach these positions.
Content marketing
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top-of-mind when it’s time to make a purchase. Based on research and analysis of your target audience, we begin by creating and building customer profiles. These comprehensive views of your ideal customers are used to inform campaigns and to write and create content specifically targeted at them. This helps focus your content to achieve maximum impact. We can write and produce content for you, whether you want blog posts, guides, or infographics.
Social media
Which social media platform should you be on? Is it Facebook, Instagram, Twitter, LinkedIn, TikTok, or YouTube? The answer is, in principle, simple. You should be on all those platforms where your target customers are.
Google Ads/AdWords – Pay-per-click (PPC) advertising
Your competition is also on the internet, competing for the attention of your target customers, just like you are. Pay-per-click (PPC) advertising is an internet marketing strategy that acts quickly in the competition for customer attention. Paid ads can be created and adjusted over time to produce optimal results. Managing Google AdWords/Ads or similar pay-per-click campaigns is a complex process that requires a high level of expertise and experience. We have experience in researching keywords for you and proactively and profitably managing your advertising account to get the highest click-through rates (CTR) and the lowest cost per acquisition (CPA).
Email Marketing
A key component of any internet marketing strategy is email marketing. Email marketing allows you to communicate directly with potential and current customers. This is a very cost-effective way of advertising. Besides cost-effectiveness, the advantages of email marketing include the ability to measure results.
Remarketing
To get visitors to your websites, you need to invest a lot of resources and engagement. The fact that a visitor has visited your website is evidence that they are interested in the content you offer and could be your potential customer. After a visitor leaves your website, you don’t want to lose them. You want them to come back and buy your product or service. Remarketing tactics are implemented in internet marketing strategies, and they are an essential part of strategies. Remarketing is essentially reaching out to those visitors who have visited your site or have otherwise engaged with your services. Remarketing procedures include displaying ads or other forms of communication. Remarketing can significantly increase return on investment, turning visitors into customers or users of your products or services.
Conversion rate optimisation (CRO)
The goal of conversion rate optimization is to convert website visitors into actively engaged clients. In the optimization process, we must fully understand your clients and visitors by using visitation statistics. After that, we do optimizations by testing different types of messages and calls to action. The resulting data can lead to significant changes in results. This step of internet marketing is equal to attracting visitors to your websites, and unlike it, it focuses on encouraging visitors to actively engage in communication based on the content on the websites.
Key Internet Marketing Methods – Tracking Statistical Data, Planning, and Optimization
Measuring effectiveness is a crucial part of the internet marketing strategy. Analysis of statistical data is essential to recognize and improve effective strategies. All available data is important for this purpose. Google Analytics is a tool that can help with this data. Google Analytics provides detailed marketing analytics that you can use to direct internet marketing strategies. We offer a service of setting up and managing your Google Analytics account for statistical measurements of your websites. Through analysis, we direct actions that can result in improved content, improved engagement, and increased conversion. Digital marketing activities require planning, flexibility, and continuous learning. This way, we ensure that advertising efforts bring measurable, long-term success.
Our Internet Marketing Services
- Creation of websites optimized for internet marketing enables you to collect valuable customer data in addition to a simple presentation. This way, you have the opportunity to improve performance and work towards longer-term success.
- Planning, optimizing, and continuously adapting internet marketing methods ensure measurable, long-term success.
- Customized analytical measurements and reporting
- SEO optimization of websites
- Paid advertising on web search engines
- Website optimization and conversion rate
- Email marketing
- Social media management
- Competitive analysis
We work closely with our clients in all our services to ensure they achieve their goals. Continuous data analysis and reporting help all stakeholders track our progress.