Behavioral marketing combines psychological insights and marketing strategies to gain a deeper understanding of consumer behavior. Discover how we influence decisions through the analysis of deliberative and automatic thinking and the application of psychological tactics. Explore how this approach is implemented in social media, technological innovations, and ethical principles. Learn how to optimize campaigns and foster deeper audience connections through the behavioral approach.
What is behavioral marketing?
Behavioral marketing combines psychological insights and marketing strategies to gain a deeper understanding of consumer behavior. Discover how we influence decisions through the analysis of deliberative and automatic thinking and the application of psychological tactics. Explore how this approach is implemented on social media, technological innovations, and ethical principles. Learn how to optimize campaigns and cultivate deeper connections with the audience through the behavioral approach.