Understanding Marketing: Why It Matters for Your Business

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In today’s business world, marketing plays a crucial role in the success of companies. Without successful marketing strategies, it is difficult to achieve business growth and profitability.In this article, we will focus on the basics of marketing and explain why it is important to understand the fundamental concepts to achieve success in business.

What is marketing?

Marketing is the process of planning and executing activities aimed at creating value for consumers, with the aim of achieving a profitable relationship between the organization and its target markets. This includes market and audience research, product or service development and promotion, and determining pricing and distribution channels that best suit consumer needs.

What is the goal of marketing?

The goal of marketing is to satisfy consumer needs while simultaneously achieving organizational profitability. Marketing is used in all industries and sectors, and is based on understanding customers, their needs, desires, and behaviors, as well as understanding competition and market trends.

Povijest marketinga

Marketing can be traced back to ancient civilizations when merchants used various marketing techniques to promote their products and attract customers. However, the modern concept of marketing developed during the 20th century. That’s when companies began to realize the importance of customer satisfaction and their need for products or services that fit their wants and needs.

Early marketing approaches included the so-called sales-oriented approach, which focused on maximizing sales through aggressive advertising and sales techniques. However, over time, a different approach developed, called the marketing concept. The marketing concept focuses on understanding customer needs and adapting products or services accordingly.

During the 1960s and 1970s, the marketing approach continued to evolve, and new concepts such as market segmentation, product positioning, and branding emerged. In the 1980s, the emphasis shifted to customer relationships. Companies began investing in improving the customer experience and establishing long-term relationships with customers.

With the development of the internet and digital technologies during the 1990s and 2000s, marketing also evolved into the field of internet or digital marketing. Internet marketing involves using various digital channels to reach and attract target audiences. Today, marketing continues to evolve and adapt to new trends and technologies to help companies reach their audience and attract new customers.

How basic marketing concepts are applied in everyday life and business

There are several fundamental concepts used in marketing to achieve success in attracting and retaining customers. Here are some of the most important marketing concepts:

Customer needs and desires

This concept focuses on understanding the needs and desires of customers and creating products or services that meet those needs. It is based on the idea that customers buy products or services to satisfy their needs or solve problems.

Market segmentation

This concept refers to the combination of the four main elements of marketing: product, price, promotion, and distribution. Each of these elements needs to be carefully considered to achieve success in selling products or services.

Product positioning

This concept focuses on creating a unique position for the product in the market to differentiate it from the competition and attract customers. This includes creating a brand, defining a unique selling proposition, and developing a marketing strategy that highlights the product’s unique benefits.

Marketing miks

This concept refers to the combination of the four main elements of marketing: product, price, promotion, and distribution. Each of these elements needs to be carefully considered to achieve success in selling products or services.


This concept involves creating a recognizable brand and company identity that stands out from the competition. This includes choosing a name, logo, and other visual elements that represent the company’s values and uniqueness.

Customer relations

This concept focuses on developing long-term relationships with customers to achieve long-term success. This includes providing quality post-sale service, monitoring customer feedback, and continuously improving products or services to meet customer needs.

Marketing miks: 4P
Izvor: https://study.com/academy/lesson/practical-application-marketing-mix-infographic.html

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