We bring you guidelines and examples of good practice for creating a logo design for your company. These are actually the things you should pay attention to when it comes to logo design or ordering it from a professional designer.
Logo design is actually the process of creating a visual symbol or sign that represents the identity and personality of a company, organization, product or service. A logo usually consists of a combination of graphic elements, such as icons, typography, colors and shapes, which together represent a recognizable and unique sign.
Logo design plays a key role in building a brand and creating recognition in the world of business. A well-designed logo can attract the attention of potential customers, increase the company’s recognition and success, and create a positive impression of its products or services.
In order to create a good logo design, it is necessary to consider the target audience, values and personality of the company or product, and use design elements that will best represent that identity. A well-designed logo design should be simple, easily recognizable and durable.
Guidelines for good logo design
What are your company’s goals?
Before you start designing a logo, think about your company’s goals. What is what your brand stands for. How do you want it to be perceived?
Research the competition
Research best practices in your industry. What exactly is the competition doing, in order to avoid copying or using already used logo design ideas. See also competition analysis!
Choose fonts and colors carefully for your logo design
Colors and fonts are an important part of the identity of any brand, so their careful selection is very important. If you are not sure what to choose, leave the selection to a professional.
Simplicity in logo design
In the creation and design of logos, as in all other designs, the catchphrase “less is more” applies. The logo should be simple, easily recognizable and memorable.
The logo must be flexible and adaptable to different media and applications. By this we mean websites, social networks, print media and outdoor advertising.
Logo design – testing
After you have created a logo, you need to test it among different applications and get feedback. This gives a satisfying and successful representation factor for your brand.
If you are not sure of your own abilities, be sure to contact us for help in creating a logo in order to get a professional look.
What must a good logo have?
A well-designed logo must have the following characteristics:
- Simplicity: To be easy to remember and easy to use.
- Relevance: To match the job and serve to identify your company.
- Durability: That it can be used in different media and formats.
- Memorability: To remain in people’s memories.
- Distinctiveness: To stand out from competitors’ logos.
- Flexibility: To be able to adapt to changing work and company needs.
Here’s how a simple sign turns out to be something big like a great logo. Joe Posner and Michael Bierut (designer of the Hillary Clinton logo) explain.