No matter what activity you engage in, you must know that your website is the central part of your digital marketing and your business card. Websites are the place where your potential customers will have their first contact with your brand or company, so you must leave a good impression on them.Here are some basic requirements that all websites should meet to make a good impression on visitors. Follow these requirements when planning your website, or if you already have a website, check which of these elements they satisfy. In any case, you can contact us here for the redesign of existing websites or the complete creation of new websites, guided by these and other good building conditions and rules.
Websites must look good
No matter how they are made, your websites must be attractive to visitors, meaning they must look good. This implies that the general appearance, selection of color combinations, and font combinations are executed according to design rules, to make websites irresistible.
It is essential to combine all building elements to make them simple and attractive. Once you decide on a color and font combination, you should stick to it consistently on all pages you create. Don’t overdo it with different styles and formats. It would be ideal to have a maximum of three colors in a combination. This also applies to fonts. Anything over three different fonts or three font sizes would be too much.
Don’t make the mistake of having the background color and elements on the pages, primarily text, less contrasted. Visitors will not forgive you for this, and everyone will avoid unreadable text.
If you follow these rules, all pages should be similar to each other. Only the content on them would differ. This way, you get the opportunity to highlight certain content in relation to some other.
Websites must fulfill their purpose
Websites must be organized in such a way that they describe and achieve the purpose of their existence in a simple and clear manner. Visitors must quickly find transparent information they expect from your website, have easy access to information about your company, brand, and services or products you offer.
Navigation through pages should also be simple, as well as further procedures you expect from visitors. Further procedures refer to the process of ordering products or services, as well as any interactive elements related to visitors.
Websites must be easy to find on the Internet
If visitors cannot find you, or your website, on the internet, the existence of a website loses its meaning. The only way visitors can find you, except for expensive paid advertising, is if your website is optimized for internet search engines – SEO optimization. We can compare better and worse SEO optimization of websites with business premises located in the center of a big city, and those located in the outskirts or in some village.
SEO optimization and its rules are a complicated and time-consuming process, so it is better to leave it to the experts. You must always be up to date with Google’s rules to optimize your website and avoid being punished or ranked lower in search results for some reason.
Good UX design
UX (user experience) or the visitor’s experience on your website is also one of the important factors of website quality. If this factor is not met, visitors may leave your website before they get the necessary information. To fulfill this, you must ensure that there are elements on your website that visitors can easily recognize. These are primarily accessible navigations with the aim of quickly finding the content they are looking for.
Ordering products or services should also be simplified. Pages with poorly configured UX elements often lose visitors at this crucial moment – when the order needs to be placed.
In summary, your website should not be confusing and non-standard to use, as you will lose potential clients. All content must be easily accessible from all pages, preferably through navigation, but also a page or at most two away from the homepage. If you have too many pages that you cannot put in the navigation menu, it would not be bad to include a local search engine.
Today, mobile responsiveness is the first factor that Google considers in SEO optimization. The reason why Google has high criteria for website responsiveness to mobile phones is that most website visitors today come from mobile phones. If websites are not responsive to mobile phones, they will be in a weaker position in web search results than your competition.
The second important reason for responsiveness is that visitors who browse websites that are not configured for mobile phones may not see some content well or at all, and may leave your website and look for other information – with your competitors.
This is a very important factor that speaks about your business, visitors in this encounter with your activity could easily think that if you present your service or product like this, they could also expect the same quality of your services or goods.