There are many articles and pieces of information on SEO optimization on the Internet. Unfortunately, not all of this information is entirely accurate. There are several common myths that often appear in articles, and you should be aware of them. You should stay away from SEO experts who propagate them.
Myth 1: Keyword optimization is the most important part of SEO optimization
Keywords have not been the most important part of SEO optimization since 2013 when Google released the algorithm popularly known as Hummingbird. At that time, priorities were set on user experience rather than the keywords used. Today, you don’t have to focus so much on specific words or phrases.
Keywords are still an essential part of SEO optimization. Keyword analysis can help define and guide your SEO optimization strategy, but keywords alone are not the most important part of SEO optimization.
Keywords should be used naturally in texts, written so that the content you publish is the most important thing.
Myth 2: SEO optimization is a fast and easy process
If you come across someone who offers SEO results with a simple change of text on the website in a short time, for example, a few days or weeks, consider their expertise or good intentions.
It would be ideal, but it is simply not possible. SEO optimization is a complex strategy that takes several months, sometimes even four to six months.
SEO experts who offer such quick optimization and charge money per optimized website simply have no chance of optimizing websites. Instead, find an SEO professional who offers a clear overview of the SEO optimization strategy and estimates the first results.
Myth 3: You need to focus on keywords with a high search volume
In order to optimize web pages for keywords with a high search volume, there are several prerequisites that must be met. If you are optimizing your web pages for the first time, this can be almost impossible, or it can be an unrealistic goal for most web pages.
Of course, it would be ideal if your web pages could appear in search results for keywords with a high search volume, but if that is impossible, it is better to set a realistic goal. If you focus on optimizing for keywords with high search volume, you risk the possibility of not ranking at all, or even getting no traffic to your web pages.
Instead, focus on less competitive keywords, such as long-tail phrases, and consider that searches for phrases account for 70% of searches. This strategy is safer because it is easier to optimize web pages for these keywords within a reasonable timeframe.