Outdoor advertising, also known as out-of-home advertising, refers to any type of advertising that reaches consumers when they are outside of their homes. This can include billboards, posters, digital displays, transit advertising, and more. With the rise of digital advertising, outdoor advertising has evolved to include new technologies like augmented reality and interactive displays. In this category, we will explore the latest trends and innovations in outdoor advertising, as well as best practices for creating effective campaigns.
