Digital Marketing Glossary – Types of Digital Marketing

[vc_row][vc_column][vc_column_text]We bring you a small dictionary of terms that are commonly used in different types of internet marketing. Internet marketing is often referred to as digital marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Search Engine Optimization (SEO) – Optimization of web pages for search engines

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]SEO or Search Engine Optimization are procedures and rules aimed at improving websites for search engines by optimizing content and website structure for relevant keywords and phrases. Websites are optimized during website design and development or on existing pages for search engines such as Google, Yahoo, Bing, etc. to increase the ranked position of the website in search results.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6677″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Pay-Per-Click (PPC) marketing – Payment per click

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Content marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Content marketing or marketing with content is the creation and publishing of high-quality content with the goal of attracting and retaining a targeted audience on your website, which promotes profitability or brand recognition. The content should be valuable, relevant, and consistent with the publisher’s industry.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6698″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Social Media Marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Social media marketing is a form of marketing where social media platforms are used to promote products or services. It usually involves engaging with a targeted audience in order to achieve a specific goal. The most common social media platforms used for social media marketing include Facebook, Twitter, Instagram, and others.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6700″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

E-mail marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Email marketing is the use of emails to promote products or services and build relationships with a targeted audience. Personalized messages are sent directly to the email addresses of potential or current customers.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6702″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Affiliate marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Affiliate marketing is a performance-based marketing in which affiliates are paid for promoting and selling a company’s products or services. Affiliates are website or blog owners who promote your products or services and are typically rewarded with a commission for each sale made.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6704″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Influencer Marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Influencer marketing is the use of recommendations and mentions of products or services by influential individuals to promote products or services. These influential individuals usually have a large number of followers on social media.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6706″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Video marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Video marketing is the use of video content to promote products or services with the aim of reaching a targeted audience.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6708″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Mobile marketing

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Mobile marketing is the use of mobile devices, such as smartphones or tablets, to promote products or services and interact with the target audience.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”6710″ img_size=”” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]