When it comes to designing websites, high-quality content is the most important element. Attractive and effective content must satisfy both website visitors and search engines, which is not an easy task. But don’t worry, in this text, I will provide you with guidelines on how to write attractive and useful content for both visitors and search engines.

Based on my many years of experience, I will give you directions on what to do and what not to do, taking into account the mistakes I have encountered.

Therefore, website content should influence the overall appearance, be readable, and, of course, be SEO optimized. If you follow these guidelines, you will be rewarded with good SEO optimization and good website conversion.

Every website should have a well-thought-out prominent title

Keep in mind that most website visitors stay on a website for just a few seconds, so you need to attract their attention with your main message to keep them on the page.

You should never plagiarize website content

The easiest way to create website content would be to copy it from another source. However, this will be punishable in many ways. Firstly, search engines will penalize copied content with a lower position in search results, or even remove your website from search results altogether. Copied content could also be punished by website visitors. If they notice plagiarism, your credibility may be damaged.

Avoid writing overly long sentences or paragraphs

Long and complicated sentences deter people from reading. Write text in short sentences that are easy for everyone to understand. Short sentences will be appreciated by both search engines and website visitors. If you need to describe something at length, break it down into smaller, easily understandable sentences.

If possible, write text in paragraphs that are no more than 4 to 5 lines long, or 70-90 words. Make sure that paragraphs are organized so that you write one idea or thought per paragraph. It would be good if you could start a paragraph with a subject and write about that subject without unnecessary additional information.

Break up your text so that you use more bullet points, highlighted headings to make it more readable and appealing. If you add infographics to your text, that would be ideal.

Do not use complicated language

Write in the simplest vocabulary possible so that the average website visitor can understand you. Try not to use highly specialized words in your field. You might think that using technical terms will make your writing sound more professional, but the average visitor may not understand them, which may deter them from further reading.

Consider the goals of your website, but do not overdo it with offering products or services

Consider the goals of each website. If you want visitors to buy or order a product on a particular website, make sure that the content is written in such a way as to help them decide to order or purchase.

Before you start writing, you should plan the content of your website, actually the idea of ​​what will be on each website. When planning your text, think about the questions your target customers ask. Answer those questions. First and foremost, you need to answer the question – how can your products or services help solve your customers’ problems?

The goal of the website is to promote products or services, but that does not mean that you should bombard visitors with calls to buy or order products or services. Ideally, writing text for websites involves an optimal ratio of promotional and non-promotional content. This means that you need to provide them with useful information that they can use to become your customers.

Do not use photos or graphic elements that you do not have the rights to use

Do you use photos that you found on the internet without permission or purchase? If so, you risk being sued by the owner of the photos. Try to find photos that are allowed to be published for free on websites. There are websites with such images. Be sure to read the terms of use. The same applies to graphic elements.

Use correct internal links

Do not use incorrect text for links. If you want visitors to click on a link in your content, try to use words that describe the page or anchor you are linking to, rather than using text like “click here”. You should not deceive visitors by taking them to content that is not described in the link or that they did not expect.

Use Calls To Action elements

CTA (Calls-To-Action) elements, such as order or contact buttons, links, images, or any other visual element that encourages website visitors to become customers of a product or users of a service.

If you do not use CTA elements, no matter how well-written your other content is, you will have lower conversion rates from visitors to clients.

Add personality to your texts

Your texts should not look like they were copied from a technical manual or encyclopedia. Try to establish a personal relationship with website visitors. They will appreciate it and there is a greater chance that they will respond to calls to action.

Before publishing, be sure to check everything

When you write texts for websites, it is a good idea to read them again. This way, you will probably find things that you need to add or correct. You will also correct grammatical and other errors. You can also use spell checkers for this.

Not sure if you can follow these guidelines?

If you are not sure that you can follow these guidelines or simply do not have time to write texts for websites, contact us. Writing texts for websites is one of our services. We will ensure that your content is optimized for both Internet search engines and website visitors to get the best conversion rates from visitors to clients. Contact us and we will create the perfect content for your website.